Archive for the ‘Non classé’ Category

Some contributions to wiki so far

November 28, 2007

It started with the page on learning english online; later I added a page on other private social networks than Ning; I dedicated a section to online polls and created a few. I wondered about innovations such as ebooks  and my hardware/software best of

The one I’m most satisfied with for the moment is the one on Facebook, featuring video interviews!


Thinking innovation again: what about mobility?

November 28, 2007

Thinking about hardware like laptops or PDA, about innovations like ebooks, and talking about in the street with a friend, i realised that lots of innovations in the future are going to be about mobility.

The point is that mobility comes with concentration: you’re moving in space, so you want to carry as few as you can. It comes with the fantasy of prothesis to our body – extensions of our brain. It points out the multiplication of devices doing everything: camera, music and video player, phone, calendar, clock, games, reading books… the success of the iPhone partly relies on this crave for a machine that you can carry around everywhere in order not to miss anything (even though some people prefer to keep several specific devices, thinking they will be more performant)

Mobility to me is a urge to “make the most” of any moment (work or relax in the tube, keep pictures or video memories); more than something to do with SPACE, it has something to do with TIME. Time than you can’t waste.

It could be linked as well to the previous post about getting organised and CENTRALIZING everything cause you’re a fragmented individual in a fragmented postmodern society.

Mobility is not even a matter of time over space: it’s also a matter of IDENTITY. 

Don’t know about you, but it makes me half excited and half anxious…

e-culture major innovation: getting organised in a postmodern world

November 28, 2007

Last post was about the Internet changed my life through little, sometimes insignificant details or events. It is already quite interesting to see how it’s pervading your intimacy. But having a look at the big picture, there’s probably a more profound way to understand the impact of eculture on society.

I realised, while reviewing best hardware, software or web-based app that e-culture was for me mainly about getting organised, putting things together, managing the many aspects of my “professional” and private life.

Postmodernity is mainly about fragmentation, between and inside individuals. Multilayered identity, hectic path of life, separated bubbles, networks and communities in which you never engage too much – cause it’s all about freedom, movement, changes, experiences, novelty, and collecting more and more pieces of life. Before it’s too late.

We rush for connections and collections. We’re ought to end up confused, involved in too many things, with too many people.

E-culture is both the cause of and the answer to this confusion.

Cause by “flatening” the world and opening unlimited possibilities of finding more things and more people;

Answer by empowering you with tools that help you managing this fragmented, full-on life.

Take social networking: managing your friends. Collaborative tools, from google docs to wikis: managing your team work. Mindmapping softwares: managing your thoughts. Personalised pages like netvibes or bookmarking sites: managing your resources. Mobile devices with more and more functions, wireless etc: managing anything anytime anywhere.

Just check out this article from mashable: 100 ways to organize your life

That’s something i love about e-culture: it can be poisoning, but always come with the antidote… hopefully.

Private stories about how the Internet changed my life…

November 28, 2007

E-culture, for most of us, has a highly personal echo. I exercised myself in thinking of all the stuff that wouldn’t have happened without the internet.  Here it is:


I heard about the celsa searching the web with google (I wouldn’t be studying marketing, communication and new media without that)

I found my flat in paris with (bargain!)

I met my boyfriend in England with (cause he had put an add to rent a room in bournemouth where i was staying for erasmus). He moved in France with me. He found a job here with (from unemployed to earning thousands renovating flats for a  multimillionaire american couple!)

I’m browsing for companies for my next internship, and maybe next job, on the internet.

When I got a question, I almost always find an answer (as far as practical stuffs are concerned, and even sometimes for deeper musings)


We found a kitten with craiglist. She makes us laugh so much!

I’m going to spend one week in Djerba for cheap thanks to One year ago I spent one month in Vietnam just because I had seen a picture of the Halong bay on the net.

I experienced photo modeling with (i’m off now, but it was good fun)

I could attend english classes at home during the strikes with MSN

I didn’t pay for music or movies for years now (i know, it’s very bad; but I’m not really a heavy user  anyway)

I almost never use a pen anymore!

Let’s Poll!

November 20, 2007

I was looking for nice features for the wiki, and i discovered a website that enable you to create quick and free polls (you don’t even have to register!) that people can answer on quimble site but that you can as well export anywhere, as I did on our wiki

then I found out that there were dozens of it! Here are two that might be better:

looks more advanced

offers also services to brands

see others on this blog

These tools are not only fun; they also reflect some features of the Internet as

– a place not only for information,but also for opinion

– a place where everybody can speak their minds

– a place where community asks questions to its members

– a place where to collect loads of qualitative or quantitative targeted data

A place where to speak or where to listen: a big conversation, a big party, with happy peer guests and opportunists spies…

with jokes, lies, all the biais of social strategy or careless anonymity, all the uncertainty of free speech.

The Internet enable consumers and citizens to talk more; but does what they say help companies and politics to understand them better? Is there a clever way to listen to the conversation?

(That’s my dissertation subject this year)


November 20, 2007

Gardner Campbell teaches English literature, film studies, writing, and — woven through it all these disciplines — a new one that he calls digital imagination. In this conversation with Jon Udell, he talks about how our emerging uses of the internet enable educators and students to create fresh approaches to higher education.

Thought it might interest you Bob! so this is the link

And if you didn’t already knew it, this web site is great for podcast on the internet and digital life:

Find and listen to a few others on my NING Page:

One of my favorite video about the Internet

November 14, 2007

Google: sucess always make you the villain

November 14, 2007

When it all started, Google was the brave start-up heading its way to the sun cause it deserved it – it was just the best search engine. Then it got bigger. And bigger. Not only a search engine anymore, is it…

In 2000, Google began selling advertisements associated with search keywords. Since 2001, Google has acquired several small start-up companies, often consisting of innovative teams and products (Blogger, a weblog publishing platform; Upstartle, a company responsible for a technology then used by Google to eventually create Google Docs & Spreadsheets; Measure Map, a weblog statistics application; online video site YouTube, JotSpot, a developer of wiki technology for collaborative Web sites…). Besides, it’s ceaselessly releasing new killer apps that soon become vital to users – Gmail, iGoogle, Google Calendar, widgets for your blog or wiki…

It’s getting so hegemonic that the New York Times once titled ” Relax, Bill Gates; It’s Google’s Turn as the Villain.” and that Microsoft does fear the new giant, as shown by the recent symbolic move toward Facebook (cf previous post).

But what about the user? you and me? Is this sucess and proliferation good or bad?

One problem might be the enormous amounts of private information about people Google is able to amass through all its services. Another more intrusive advertising. Or a kind of “hubris” that would make the company forget about its users and play with the powerfull instead (like the chinese government).

But the strenght of Google as any internet company is in its users. And users are there cause they want to, cause it’s the best place. Google services spread for the same reason Google search engine won: they’re good, useful, and free. So why shouldwe mind if there’re more of them?

Risk on the net: Trust or Bet?

November 14, 2007

On you can lend money to people you don’t know the same as a bank does: with no real garantees of being paid back. It’s not really a problem for a bank, who’s got plenty of borrowers and incomes and is not even a person. But how is it possible that individuals take such a risk?



Of course there’s the is the reputation system built by the website, quite similar to ebay, with trust ranking and other scores. A kind of transparency to make up for the incertitude on virtual spaces. But there’s more to it.



Let’s just look at a few key words on the home page:



For me there is two different drives for the lender (we won’t talk about borrowers, whose reasons are obvious)




1: financial drive

Definitly the main one: as banks, people lending money on prosper just hope to earn money. It’s about rates, returns. Investing is also gambling, whatever you do. So why not gamble on people rather than on horses or cash machine, or real estate? You can lend as few as 50$, and are advised to spread your lends.Though not put into relief, help and explanations are provided on the website, with reassuring comparison to the well known system of banks (for example, Prosper takes extra care in verifying the identity of all borrowers and lenders; Lenders base their lending decisions on borrowers’ credit grades and other factors. At the federal level, Prosper is regulated by the Federal Trade Commission insofar as it must conform to the Truth in Lending Act, the Equal Credit Opportunity Act, and the Fair Credit Reporting Act.)

To cut it short, it’s an investment as risky as any other. Trust there is a bet on luck




2: moral drive?

Other interesting words on the home page: help, fellow, community. Go and have a look at groups: the bigger are gay/lesbian and christian, that is to see communities of peers with strong bounding values and solidarity. Some will state that “money isn’t always about money” and highlight generosity : trust there is a bet on humanity.




There are others sites like prosper:, for Facebook members, or

There will probably more of them, depending on the prosperity of the first.

Is Facebook worth 15billion?

November 14, 2007


On the October 24, 2007, Microsoft Corp Chief Executive Steve Ballmer confirmed his firm’s acquisition of a 1.6% stake in socializing Web site Facebook for $240 million – which would value Mark Zuckerberg’s creation $15billion.



Microsoft’s investment highlights the skyrocketing value of online communities – spaces where millions of people edit their personnal profile, connect with friends and family, share photos, videos, music and so more. In 2005, News Corp. paid $580 million for, the only social network larger than Facebook (200millions vs 50millions in november 2007,Facebook according to wikipedia). Last year Zuckerberg refused a $1 billion takeover offer from Yahoo Inc.


As Ballmer said himself:


The valuation of Facebook is still to be determined. Certainly today, it’s very, very popular. So for a company like ours that wants to be a pre-eminent presence in this space, it’s very important for us,” but “Will Facebook be worth $5 billion, $15 billion or $50 billion some years down the line is really up to their team and how they take it forward.”


By what is this value determined?


Audience: not only is it big, not only is it growing at an astronomical rate, but it’s also qualified.What really matters now is how long do people stay on a web page: and the time spent on Facebook (around 20min everyday) is a big asset. The other important thing is the detailed information people are giving out there. But audience is interesting only if monetized, which leads us to:


Marketing and Advertising services: for a better understanding of the system Facebook revealed in november, i recommend you just read this article which is very clear about something quite complex. I also learned a lot with David Kirkpatrick article explaining how “The social networking site promises to turn advertising on its head by blending e-commerce with word-of-mouth marketing”.The main idea is that of “Social Ads” that combine social actions from your friends — such as a purchase of a product or review of a restaurant — with an advertiser’s message.


Why is Microsoft interested?



Of course, Microsoft might be able to harvest some of the data to pick out ads more likely to pique someone’s interest and trigger a revenue-generating click on a link. But there is more than that:


Take part in web 2.0: a long term strategy to keep pace with whats going on. Ballmer wants to acquire 100start ups in 5years, and Microsoft needs an entrenched position in the online ad market.


War with Google: its also a symbolic move: by putting Facebook in its camp, it takes away the Google hegemon and take its veangance after losing previous battles involving a stake in AOL and ownership of YouTube and Internet ad service DoubleClick Inc.



Toward an integrated operating system? Analysts have said Microsoft paid a steep price on a bet that the three-year-old firm would be able to transform itself into a hub for all sorts of Web activity. Some say that a “natural extension of Microsoft’s business and a huge potential revenue generator for Facebook” would be “porting the Microsoft Office suite to Facebook applications”:


“The Office suite of products would certainly be a way to place Facebook squarely at the center of an increasing number of people’s everyday lives, which in turn would make the platform even more compelling to advertisers.

If Microsoft and Facebook played their cards right, this arrangement would clearly be a game changer. Microsoft could capitalize on the immense Facebook market, while monetizing this newly integrated software suite, and Facebook would increase user engagement”

To be continued…